CEO of SoilPoint Humic Co Ltd.
Alan is a seasoned business executive and board member with a strategic, organizational, and commercial focus. He has played a pivotal role at the board level in significant business expansions and transactions, handling operations valued up to £210 million.
With experience in developing commercial and customer strategies across Europe, Alan has a proven track record of identifying, defining, and implementing strategic change. His expertise encompasses organic growth, multiple acquisitions, and business restructuring. Known within the industry for delivering strong, dynamic, and ongoing growth, Alan consistently achieves industry-leading profitability.
His career has been characterized by demonstrable achievements against challenging business targets. Alan is well-versed in mergers, acquisitions, business closures, turnarounds, and legal restructures. He served as a member of the Executive Committee (ExCo) for Greenyard Fresh Division for six years. Greenyard, listed on the Belgian Stock Exchange, has revenues exceeding €3.2 billion in the fresh sector. Until 2019, Alan operated as the Managing Director of Greenyard Fresh UK, overseeing five independent UK businesses with a revenue of £210 million. The company operated within the specialist and dynamic fresh produce and horticulture sector, fulfilling the needs of UK supermarkets with a workforce that expanded from 650 full-time equivalents (FTEs) to over 2,000 during peak seasons.
Recently, Alan has been approached to consult on several projects, leveraging his extensive network and business experience to successfully deliver against agreed, documented, and targeted plans. He is also a representative member of the respected GATE advisory team (GATE.com). Alan currently operates as CEO of SoilPoint Humic.